BMW's Mini Outlet will be open in Jakarta

BMW Group Indonesia opened on Friday MINI Obsession, an exclusive space for everyone wishing to experience the unique values of MINI, at the fX lifestyle X'nter in Senayan, Jakarta.

"MINI Obsession is a creative and stimulating place designed for those who live, love
and breathe the brand," BMW Group Indonesia president director Ramesh Divyanathan
said during the opening.

MINI Obsession comprises several areas in which the brand can be experienced, including a corner that provides MINI models with special features, colors and textures, as well as a "Say it with MINI" corner designated for visitors to take photos with various MINI models.

"MINI Obsession also provides services for prospective customers to purchase a MINI," said Helena Abidin, BMW Group Indonesia director of corporate communications.

Divyanathan added that the company was planning to open a full MINI outlet in Jakarta next year.

He said that the company had received more than 120 customer orders since MINI had been launched in July.

"We have begun gradually delivering the units to owners starting in early November,"
he said, adding that 30 percent of the orders were for the MINI Cooper S Cabrio.

MINI models available in Indonesia include the MINI Cooper Hatch, the MINI Cooper S
Hatch, the MINI Cooper S Cabrio and the MINI John Cooper Works Hatch, offered at prices of Rp 449 million (US$49,839), Rp 549 million, Rp 619 million and Rp 689 million respectively.

The company has targeted the sale of 200 to 300 MINIs next year, according to Divyanathan.

(Jakarta Post, Friday, November 11st 2011)

Blue Ocean vs Red Ocean Strategy

Red Ocean Strategy	Blue Ocean Strategy
Compete in existing market space.	Create uncontested market space.
Beat the competition.	Make the competition irrelevant.
Exploit existing demand.	Create and capture new demand.
Make the value-cost trade-off.	Break the value-cost trade-off.
Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost.	Align the whole system of a firm’s activities in pursuit of differentiation and low cost.

What is The Strategy?

Strategy is the one of steps we have to prepare before make a war. The strategy is important to make the business obtain their business objectives.
According Applegate in his book, "Corporate Information Strategy and Management", says that the Strategy is a series of choices that determine the opportunities you pursue and the market potential of those opportunities.
Dimensions that we consider to define strategy is :

• Market positioning
• Product positioning
• Business network positioning, and
• Boundary positioning

Potter says that a competitive strategy is about different. It is about deliberately choosing a different position and set of activities that enable you to deliver unique value.

So, which the strategy suitable to your company? It depend on your internal strengths and external factors that build your business. Also you can consider your weakness and threat that may disturb your business activity.