Red Ocean Strategy | Blue Ocean Strategy |
---|---|
Compete in existing market space. | Create uncontested market space. |
Beat the competition. | Make the competition irrelevant. |
Exploit existing demand. | Create and capture new demand. |
Make the value-cost trade-off. | Break the value-cost trade-off. |
Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost. | Align the whole system of a firm’s activities in pursuit of differentiation and low cost. |
Thursday, November 10, 2011
Blue Ocean vs Red Ocean Strategy
Labels:
blue ocean,
business,
differentiation,
red ocean,
strategy
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