What is The Strategy?

Strategy is the one of steps we have to prepare before make a war. The strategy is important to make the business obtain their business objectives.
According Applegate in his book, "Corporate Information Strategy and Management", says that the Strategy is a series of choices that determine the opportunities you pursue and the market potential of those opportunities.
Dimensions that we consider to define strategy is :

• Market positioning
• Product positioning
• Business network positioning, and
• Boundary positioning

Potter says that a competitive strategy is about different. It is about deliberately choosing a different position and set of activities that enable you to deliver unique value.

So, which the strategy suitable to your company? It depend on your internal strengths and external factors that build your business. Also you can consider your weakness and threat that may disturb your business activity.