BMW Group Indonesia opened on Friday MINI Obsession, an exclusive space
for everyone wishing to experience the unique values of MINI, at the fX
lifestyle X'nter in Senayan, Jakarta.
"MINI Obsession is a creative and stimulating place designed for those who live, love
and breathe the brand," BMW Group Indonesia president director Ramesh Divyanathan
said during the opening.
MINI
Obsession comprises several areas in which the brand can be
experienced, including a corner that provides MINI models with special
features, colors and textures, as well as a "Say it with MINI" corner
designated for visitors to take photos with various MINI models.
"MINI
Obsession also provides services for prospective customers to purchase a
MINI," said Helena Abidin, BMW Group Indonesia director of corporate communications.
Divyanathan added that the company was planning to open a full MINI outlet in Jakarta next year.
He said that the company had received more than 120 customer orders since MINI had been launched in July.
"We have begun gradually delivering the units to owners starting in early November,"
he said, adding that 30 percent of the orders were for the MINI Cooper S Cabrio.
MINI models available in Indonesia include the MINI Cooper Hatch, the MINI Cooper S
Hatch,
the MINI Cooper S Cabrio and the MINI John Cooper Works Hatch, offered
at prices of Rp 449 million (US$49,839), Rp 549 million, Rp 619 million
and Rp 689 million respectively.
The company has targeted the sale of 200 to 300 MINIs next year, according to Divyanathan.
(Jakarta Post, Friday, November 11st 2011)
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